Jackfruit Attracts New Customers to Los Capolitos

Read about how Los Capolitos enriched their menu with a unique plant-based alternative through a collaboration with Jackies and reached new customers.

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Type of Restaurant:

A chain of fast-casual Mexican restaurants

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Locations:

Over 20 branches throughout the Czech Republic and Slovakia

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Company Philosophy:

Freshness, quality ingredients, and unique recipes

Los capolitos logo
Capolitos restaurant 1
Capolitos restaurant 2

Los Capolitos: The Taste of Mexico Across the Czech Republic

Want to taste the perfect fusion of Jackies jackfruit and Mexican cuisine? Discover the Los Capolitos restaurant chain, where you can enjoy traditional Mexican specialties. Every dish emphasizes fresh, high-quality ingredients to bring the true taste of Mexico to every bite. Los Capolitos is not just a restaurant – it’s a family business passionate about Mexican cuisine and authentic recipes, with locations across the Czech Republic. You can look forward to a young, energetic team, modern preparation methods, and a family atmosphere!

About the Collaboration

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Challenge

With increasing interest in vegan and vegetarian food, Los Capolitos wanted to offer a unique Mexican dining experience. They sought a reliable jackfruit supplier who could meet their strict freshness and authentic taste requirements.
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Solution

Collaboration with Jackies opened the door to a new plant-based alternative – jackfruit. After thorough testing and intensive negotiations, Los Capolitos introduced a special jackfruit dish in December 2021, which received an enthusiastic response.
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Results

The new jackfruit offering generated tremendous interest across all Los Capolitos locations. Positive feedback not only confirmed this choice but led to jackfruit being added to the permanent menu, helping Los Capolitos attract a wider customer base.

From Zero to a Permanent Menu Item: The Story of Collaboration with Los Capolitos

Including a new product in a permanent menu isn’t always easy. The collaboration between Los Capolitos and Jackies involved several key steps that ensured a smooth transition from the initial idea to the permanent integration of jackfruit into their menu. Below is a timeline of this successful partnership.

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November - 3rd week

Start of Cooperation

Jackies approached Los Capolitos with a proposal to include jackfruit in their menu. The owners of Los Capolitos, who were in the middle of selecting a new supplier, decided to give Jackies a chance and requested a sample for evaluation. This step laid the foundation for their future collaboration.
Jackfruit

November - 4th week

Jackies Crashtest

Los Capolitos tested Jackies' jackfruit in their recipes and were thrilled with the results. Both parties quickly agreed on the price and terms of cooperation. Together, they created a special December promotion to introduce jackfruit to customers and test its popularity.
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December - 1st week

Material Delivery

Jackies provided Los Capolitos with marketing materials and visuals to support communication of the new product to customers. The initial delivery also included the first boxes of young jackfruit — two for each Los Capolitos branch in the Czech Republic.
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December - 2nd week

Special Event

The jackfruit promotion began at Los Capolitos, aimed at introducing this unique ingredient to customers. Jackies actively supported the promotion on their social media.
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December - 3rd week

Great Response

The jackfruit promotion received enthusiastic feedback from customers at all Los Capolitos branches. Jackies continued promoting the campaign on social media, which helped spread awareness and attracted new visitors curious about innovative dishes featuring jackfruit.
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December - 4th week

Jackfruit in the Permanent Menu

Based on the success of the special promotion, Los Capolitos decided to add jackfruit to the permanent menu at all their locations.

Los Capolitos and Their Experience with Jackfruit

Jackfruit

Other Suppliers’ Jackfruit:

  • No organic certification. icon

    No organic certification.

  • Time-consuming to prepare. icon

    Time-consuming to prepare.

  • Inferior taste. icon

    Inferior taste.

  • Contains hard central pieces that must be discarded. icon

    Contains hard central pieces that must be discarded.

  • Preservatives and additives in the ingredients. icon

    Preservatives and additives in the ingredients.

Jackies

Jackies Jackfruit

  • Organic quality with no unnecessary additives. icon

    Organic quality with no unnecessary additives.

  • Odor-free and always fresh. icon

    Odor-free and always fresh.

  • High-quality brine – just water, salt, and lime. icon

    High-quality brine – just water, salt, and lime.

  • Consistent quality, each can as good as the next. icon

    Consistent quality, each can as good as the next.

  • No trimmings, immediately ready for culinary specialties. icon

    No trimmings, immediately ready for culinary specialties.

“I’m very glad that Jackies reached out with their offer. People really enjoy the taste of jackfruit, and it’s selling beyond expectations. The feedback from vegans especially is fantastic. They often mention that they wouldn’t be able to prepare it this well at home.”

Jan Kapolka

Jan Kapolka

Co-owner of Los Capolitos

Most Popular Products

Young Jacky F Jackfruit

Young Jacky F Jackfruit

Organic young jackfruit can be prepared in countless ways and handled just like meat. With a bit of seasoning, you can create shredded jackfruit tacos, patties, hearty stew, juicy burgers, or exotic curry. It’s also perfect for salads or chutneys.

Mini Jackies Chips

Mini Jackies Chips

Enjoy our chips on their own, or try them as a topping on breakfast porridge or a smoothie bowl. Surprise your guests with jackfruit truffles – delicious white chocolate balls with a refreshing flavor from our chips.

Interested in a Partnership?

Contact us!

Martin Vítek